Rough Sketches of Initial Ideas

Garbage Organizer

Hook System

Kitchen Cabinet Organizer

Laptop Tray

Laptop Tray2

Money Logger USB type stick

Shopping bag

Shower Mirror

Group meet 31st January: Initial Ideas and brainstorming

Here are the ideas that were put forth during the monday meeting.

Garbage Organizing System

Problems:

 Recycling is problematic

 Having big or several bins is impractical

 Garbage needs to be taken out frequently

 Sometimes the garbage gets smelly

Possible Solution:

"Revolution of the garbage system"

 Compartmentalization of Garbage bins to enable separation of garbage.

 Easy to use and adjust garbage dividers.

The new Shopping basket

Problem:

 Large amount of shopping is hard to carry

 Currently available trolley bags are unattractive

 There is no possibility to separate

 Associated with older people

 No separation as a result no provision for fragile objects

 Its not compact

Possible Solution:

 A multipurpose collapsible hand carry bag

 Unisex: back straps for boys and side straps for the girls

 Compartments can be made and adjusted

Kitchen Cabinet Organizer

Problem:

 Messy

 Space constraints

 Hard to organize when you have a small space to work with

Possible Solution:

 Pull out drawers to utilize hard to reach spaces

 Hanging bags from vacuum hooks for fruits, etc.

 Adjustable separators within cabinet

Shaving Mirror

Problem:

 Steam accumulates on mirror making visibility low

Possible solution:
 Vacuum mechanism to prevent steaming up of mirrors

 Must be compatible across different shower types

 It shouldn't be heavy

 Easily movable and extendable

Laptop Platform

Problem:

 Uncomfortable to sit with Laptop on lap for too long

 Base of laptop gets too hot

 Position or placement is uncomfortable

Possible solutions:

 Tray like system with adjustable levels or heights

 Base is equipped with cooling fan or holes for heat to escape

Reminder Light/ sound

Problem:

 Long list of things to do

 Forgetfulness might lead to skipping of one or two eg. keys

Possible Solution:

 Reminder system 

 Light/ Sound/ interactive system 

 This serves as a checklist of things to do or check for before leaving home

Money logger

Problem

 Rely on memory to keep track of spendings

 Balancing incoming with outgoing can be tricky

 Obvious solution is to use a book

Possible Solution:

 Using a book is boring and tedious

 A memory logger stick wherein you can scan expenses as they occur

 This stick could be integrated with your computer or online banking system

Making Lunches:

Problem:

 Process is boring and uninteresting

 No incentive

Possible Solution:

 Provide added incentive for making lunch 

Brief

Date: January 27th, 2011

Due date: May 19th, 2011

Task: Develop a new consumer product and associated brand identity that is a response to an every day problem, issue or irritant that you have experienced.

Process: 

1. Reflect and brainstorm ideas as a group

2. Create a list of story boards and anything else that will help you explain, explore and articulate the problem

3. Be creative but don't loose the objective

4. Discuss, sketch modeling

5. Identify 3 product possibilities that solve 3 different problems

6. Identify their related markets (highlighting customer characteristics, related brands they buy and their lifestyle aspirations in both visual and text terms.

7. Prototype the design

8. Develop brand identity

9. 3D visuals (models) of the product to explain what it is, how it works and the value/benefits it offers

10. Packaging Design

11. Marketing Strategy and supporting promotional design campaign

Assessment:

3 WIP presentations

Final presentation

Evidence of the work:

blog, scrapbooks, video diaries, photo diary...