Possible approach for TA profile

This method was first used by a blogger named Jane Sample to give an overview of a typical consumer daily interaction with brands. It's called a Brand Timeline portrait. Here is another blogger's version of a brand timeline just for reference.

Visit Blog

The Brand- An outline

Minutes of meeting 24th March,2011

Poster Campaign designed from actual cigarette butts

Created for Cancer Society of Finland

Ambient sculpture Campaign

(enlarge image for better view of sign)
Right out side an ocean view pavilion sits an anti-butt sculpture. Not a campaign against a local nudist colony but an installation to fit the natural surroundings — Cigarette Butts Are Litter.

Crafted out of local tree branches — painted white with a couple highlighted tips to look like burning cigarettes. Yes — stats to represent how many butts have been collected since the pavilion opened in 2000.

Sculpture created by Emily Alvarez, Brown ’11

Advertising or messaging can blend in and still be effective.

Great Website Emphasizing Use of Litter in art

Website

The Innovation Curve

Homework - Key messages

Minutes Meeting March 21

Initiative (pre-Monday)

This was from my contribution on Initiatives as shared at yesterdays meeting.

Recap: 2Do List

Key to Changing Habits Is In Environment, Not Willpower, Duke Expert Says

Key to Changing Habits Is In Environment, Not Willpower, Duke Expert Says

The Story of Bottled Water (2010)

Primary Research

Possible Materials

Hans Rosling's 200 Countries, 200 Years, 4 Minutes - The Joy of Stats - ...

The Punch:: Study shows cigarette butts can be useful

The Punch:: Study shows cigarette butts can be useful

Presentation plan

Results, Stats, Conclusions..

Tobacco displays to be banned from shops - UK 9 March 2011

http://www.bbc.co.uk/news/health-12680815

New York Times - City Room: A Call to Recycle Cigarette Butts

N.Y. / REGION   | May 25, 2010
City Room: A Call to Recycle Cigarette Butts
By EMILY B. HAGER Like bottles, only smellier and more toxic: a Queens assemblyman has proposed a bill to create a recycling program for cigarette butts, with a penny-a-butt deposit. 

http://cityroom.blogs.nytimes.com/2010/05/25/a-call-to-recycle-cigarette-butts/

Australia plans to ban branding on cigarette packets

http://gu.com/p/2gjzq

Inspiration

portable ashtrays - existing solutions

Cigarrette litter

Gum + Butts