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Friday, March 25, 2011

Possible approach for TA profile

This method was first used by a blogger named Jane Sample to give an overview of a typical consumer daily interaction with brands. It's called a Brand Timeline portrait. Here is another blogger's version of a brand timeline just for reference.


Visit Blog

Wednesday, March 23, 2011

Ambient sculpture Campaign


(enlarge image for better view of sign)
Right out side an ocean view pavilion sits an anti-butt sculpture. Not a campaign against a local nudist colony but an installation to fit the natural surroundings — Cigarette Butts Are Litter.
Crafted out of local tree branches — painted white with a couple highlighted tips to look like burning cigarettes. Yes — stats to represent how many butts have been collected since the pavilion opened in 2000.
Sculpture created by Emily Alvarez, Brown ’11
Advertising or messaging can blend in and still be effective.

Tuesday, March 22, 2011

Monday, March 21, 2011

Initiative (pre-Monday)

This was from my contribution on Initiatives as shared at yesterdays meeting.

Monday, March 14, 2011

Wednesday, March 9, 2011

New York Times - City Room: A Call to Recycle Cigarette Butts

N.Y. / REGION   | May 25, 2010
City Room: A Call to Recycle Cigarette Butts
By EMILY B. HAGER
Like bottles, only smellier and more toxic: a Queens assemblyman has proposed a bill to create a recycling program for cigarette butts, with a penny-a-butt deposit. 


http://cityroom.blogs.nytimes.com/2010/05/25/a-call-to-recycle-cigarette-butts/