Brief

Date: January 27th, 2011

Due date: May 19th, 2011

Task: Develop a new consumer product and associated brand identity that is a response to an every day problem, issue or irritant that you have experienced.

Process: 

1. Reflect and brainstorm ideas as a group

2. Create a list of story boards and anything else that will help you explain, explore and articulate the problem

3. Be creative but don't loose the objective

4. Discuss, sketch modeling

5. Identify 3 product possibilities that solve 3 different problems

6. Identify their related markets (highlighting customer characteristics, related brands they buy and their lifestyle aspirations in both visual and text terms.

7. Prototype the design

8. Develop brand identity

9. 3D visuals (models) of the product to explain what it is, how it works and the value/benefits it offers

10. Packaging Design

11. Marketing Strategy and supporting promotional design campaign

Assessment:

3 WIP presentations

Final presentation

Evidence of the work:

blog, scrapbooks, video diaries, photo diary...