Ambient sculpture Campaign

(enlarge image for better view of sign)
Right out side an ocean view pavilion sits an anti-butt sculpture. Not a campaign against a local nudist colony but an installation to fit the natural surroundings — Cigarette Butts Are Litter.

Crafted out of local tree branches — painted white with a couple highlighted tips to look like burning cigarettes. Yes — stats to represent how many butts have been collected since the pavilion opened in 2000.

Sculpture created by Emily Alvarez, Brown ’11

Advertising or messaging can blend in and still be effective.