*updated* hand drawn KA-POW logo

Bins and guerilla marketing

Hi Guys here is an idea for the bins together with marketing.
To extend the problem and make it obvious in bus stops.
Bins inspired in Buttzila icon (color and shape will follow final product design)

Game Idea

The development of the Identity

Started out by looking at the type to be used for Buttzilla. Since our core values focus on developing a sense of individuality as well as having a fun playful approach for the type a more hand drawn and playful almost cartoonish font seemed appropriate. It also needed to complete the Buttzilla character which was integral to our identity.

In the initial sketches there was an exploration of a variety of versions of Buttzilla. Most of which focussed on using the physical shape of the cigarette butt. As a variation to that, in this Buttzilla looks more in form of a trash can/receptacle. This by itself could be the product and serve as the identity as well.

So based on these explorations.There were 4 key ideas that were interesting.

1. Using a circular cute monster as the Butzilla icon. Keeping the brand symbol distinct from any associations with litter or such negative connotations

2. Using the cigarette butt shaped character. that might look almost friendly as Buttzilla the friendly monster- reminding smokers can be nice people too.

3.Integrating Buttzilla with the letter "B" or building on the idea of the identity as the product itself.

4. Letting Buttzilla take a backset and be just a icon that doesn't overpower the identity of the brand.

After trying different experiments with the 4ideas, the next step was to decide on a colour pallette for the branding experience.

Looking at fine art photography of the cigarette butt. As well as some images of naturally occuring stones for colour inspiration that used some of the similar shades to build a wider and richer range of colours for the colour pallette

Initial identity Sketches

Here are some of the initial sketches of the identity for Buttzilla. One of the things to add value to the product through the identity would be to somehow integrate the Buttzilla Character with the product itself(see sketch 3). So the design of the identity must be adaptable to said product.

final idea for logo

I was thinking I could give screen printing this a go. If that worked out It would look good on top of black and white photos.

Divya and Blanca, please feel free to say what you like about this :)

Minutes: 12pm Mon 18

M E E T I N G

olga found how to convert to qr code.. http://qrcode.kaywa.com/
game idea.. like angry birds (addictive and most popular from apple)

logo work..
olga/ matt yellow logo lower top right
- strong colour for branding
- danger but friendly because of type
- not aggressive

uploaded to dropbox..


H O M E W O R K

Blanca
1. will look at street art and design the bins

Divya
1. To send brand experience and prototype before Thursday

Matt
1. finalise on logo depending on blanca and divia's feedback
2. ideas for the game (thursday)

Olga
1. start building iphone app and flash micro site
2. finalise on characters for game
3. iphone game

Ka-Pow Ideas

Ka-Pow!

Ka-Pow! is a young multidisciplinary and dynamic team that uses the design thinking process incorporating knowledge, passion and play to create meaningful designs and innovative strategies. At Ka-Pow! we believe that design should engage and punch your artistic gut.

Notes from meeting Apr 12

Prototype: Sleeve with purpose. Side container. Will include promotions, secret messages and different designs

Brand name: Buttzilla

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Branding Strategy and Promotion: 

Social media

The secret society of nice smokers

FB/TW 

Packaging promotions

Peel to reveal

QR codes

Intercative

APP game

Microsite  - game and promotions

Outdoors

Public Art

Bus Stops Buttzilla bins

ACTION PLAN

Brand Experience and prototype: Divya

Brand Strategy and promotion- interactive: Olga

Brand Strategy and promotion- Outdoors:Blanca

Team Identity: Matt

Stage 3 presentation boards

Bag Dispenser

This is little off subject since we are not doing plastic bags, but thought it stands out as an 'on the go' accessory. Similar to what we are doing with fag butts!

http://www.chinawholesaletown.com/wholesale-Plastic-Doggie-Bag-Dispenser-Keychain_70227/

Desk Accessory

http://modernurbanliving.com/2008/08/bad-ass-desk-accessories/

Recap April 4th - Ideas for branding and new direction

Target Audiences (so far)

Meet Buttzilla

Pocket watch and Disposal centre

"I'm late! I'm late! For a very important date! No time to say hello, goodbye! I'm late, I'm late, I'm late!"

Hand embroidered picture of pocket watches. Maybe the embroidery could be a real watch and the inside could be a cigarette disposal unit.

Neon tube idea

Competitors - BOODI - 5X £3 ONLINE

Competitors - BUTTIN - 20 X £11.99 (BY ORDER)

Competitors - ASHCAN - £1.20 TESCO

Art Fags and more

"This exhibition explores the relationship between graffiti and smoking" Exhibition: Stolen Space off Brick Lane

http://www.stolenspace.com/section.php?xSec=3




Cigarette Butt Instalation piece - USA: Los Angeles

http://www.chinaartobjects.com/artists/jon-pylypchuk/

Names for our product -

1. iTube
2. Buttzilla
3. Hippo

Possible approach for TA profile

This method was first used by a blogger named Jane Sample to give an overview of a typical consumer daily interaction with brands. It's called a Brand Timeline portrait. Here is another blogger's version of a brand timeline just for reference.

Visit Blog

The Brand- An outline