Sunday, April 17, 2011

Notes from meeting Apr 12

Prototype: Sleeve with purpose. Side container. Will include promotions, secret messages and different designs

Brand name: Buttzilla
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Branding Strategy and Promotion: 
Social media
The secret society of nice smokers
FB/TW 

Packaging promotions
Peel to reveal
QR codes

Intercative
APP game
Microsite  - game and promotions

Outdoors
Public Art
Bus Stops Buttzilla bins

ACTION PLAN
Brand Experience and prototype: Divya
Brand Strategy and promotion- interactive: Olga
Brand Strategy and promotion- Outdoors:Blanca
Team Identity: Matt

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